Omnichannel Communication & Marketing Automation
Connect every channel. Automate every journey.
One platform. Connected communication. Smarter marketing. Pixel Taar turns disconnected campaigns into connected customer engagement — from campaign creation and journey automation to consent, governance and analytics.
- SMS
- RCS
Fallback chain
- SMS — not deliveredPrimary channel
- WhatsApp — not deliveredTriggered when SMS is not delivered
- Email — deliveredTriggered when WhatsApp is not delivered
Final status captured
The challenge
Your customers interact with one brand. Why should your communication work in silos?
Marketing may send an email. Sales may initiate WhatsApp communication. Operations may send an SMS. Another campaign may already be scheduled for the same customer. Without a unified platform, the result is:
Fragmented experiences
Customers receive disconnected messages from different teams.
Repetitive communication
The same customer is targeted more than once, across channels.
Missed follow-ups
No automated next step when a message fails or goes unread.
Manual campaign management
Lists, schedules and reports maintained by hand.
Limited visibility
No single view of what is being sent across the organization.
Communication fatigue
Over-messaging erodes attention and brand trust.
Complex approvals
Sign-offs tracked over email and spreadsheets.
Unclear performance
Difficulty measuring what actually drove engagement.
Pixel Taar brings it all together.
From campaign creation and journey automation to customer consent, governance and analytics — Pixel Taar enables businesses to manage the complete communication lifecycle through one platform.
- Connect
- Automate
- Engage
- Manage
- Govern
- Measure
Omnichannel communication
Reach customers wherever they are.
Manage customer communication across multiple channels through one unified platform. Create a campaign once, select the required channels, and manage communication without switching between disconnected systems.
SMS
Deliver promotional, informational and transactional communication at scale.
Email
Create targeted campaigns for engagement, nurturing and lifecycle communication.
WhatsApp
Engage customers through rich, interactive and personalized conversations.
RCS
Create richer mobile experiences using images, interactive and actionable elements.
Turn multiple channels into one connected customer experience.
- Wider reach
- Connect with customers through multiple communication channels.
- Consistent experience
- Maintain coordinated messaging across every customer touchpoint.
- Better engagement
- Use the channel that suits the campaign objective and journey stage.
- Operational efficiency
- Manage communication centrally instead of across multiple platforms.
Campaign orchestration & automation
Plan once. Automate what happens next.
Instead of managing SMS, Email, WhatsApp and RCS campaigns independently, marketers define the complete communication strategy upfront — who should receive the campaign, which channel should be used, when it should be sent, and what should happen next.
One campaign. Multiple channels. Automated execution.
- Step 1Create campaign
- Step 2Select audience
- Step 3Choose channel strategy
- Step 4Schedule date & time
- Step 5Launch
Then Pixel Taar checks the outcome automatically
Delivered / EngagedContinue the defined journey, or complete the communication.
Not deliveredAutomatically trigger the alternate channel.
Example fallback chain
- SMS
- WhatsApp when SMS is not delivered
- Email when WhatsApp is not delivered
- Final status captured
Don't just schedule campaigns. Orchestrate the entire communication journey.
- Decide when
Schedule
One-time, future-dated, recurring, multi-channel and time-based campaigns.
- Decide how
Orchestrate
Define how channels work together: SMS → WhatsApp → Email, or WhatsApp → SMS, depending on the objective.
- Decide what next
Automate
Create rules based on Delivered, Not Delivered, Read, Opened, Clicked or Responded.
- Control the lifecycle
Manage
Draft → Review → Approve → Schedule → Launch → Monitor → Analyze, all from one place.
Traditional campaign management
- Create campaign
- Select channel
- Schedule
- Send
- Report
Pixel Taar
- Audience
- Campaign
- Channel strategy
- Schedule
- Send
- Detect outcome
- Trigger next channel or action
- Measure
Centralized campaign calendar
See your entire communication plan before it reaches the customer.
View every scheduled campaign in a single view, giving marketing teams visibility of communication planned across the organization.
| Date | Time | Campaign | Audience | Channel | Owner | Status |
|---|---|---|---|---|---|---|
| Mon 12 | 10:00 | Festive offer | Active savers | SMS → WhatsApp | Marketing | Scheduled |
| Mon 12 | 15:30 | KYC reminder | KYC pending | WhatsApp → SMS | Operations | Approved |
| Tue 13 | 09:00 | Renewal nudge | Renewals due | Sales | In review | |
| Wed 14 | 18:00 | Cross-sell FD | High intent | RCS → Email | Marketing | Draft |
Intelligent campaign control
Before a campaign is launched, Pixel Taar can help identify:
Audience overlap
Is the same customer already being targeted by another campaign?
Communication frequency
Has the customer received multiple messages recently?
Channel availability
Can the customer be reached on the selected channel?
Consent & preference
Is the customer eligible to receive this communication?
Campaign status
Has the message already been delivered through another channel?
Why it matters for marketing
The Pixel Taar difference
Maximize customer reach
Automatically use alternate channels when the primary channel fails.
Reduce manual operations
Define the campaign logic once and let Pixel Taar execute the workflow.
Create connected campaigns
Stop running SMS, Email, WhatsApp and RCS as independent silos.
Prevent over-communication
Coordinate campaigns across teams and channels before messages go out.
Improve marketing efficiency
Audiences, channels, schedules, automation and outcomes in one workflow.
Build consistent experiences
Customers receive coordinated communication, not disconnected messages.
Event-based marketing automation
Respond to customer actions when they happen.
Communication can start automatically when an event is received from connected business systems.
Traditional marketing asks: When should we send the next campaign?
Pixel Taar asks: What should happen when the customer takes an action?
- Customer action
- Trigger
- Communication
- Next action
| Business event | Automated response |
|---|---|
| Customer registered | Start welcome journey |
| Application abandoned | Send completion reminder |
| KYC pending | Start KYC completion journey |
| Payment failed | Trigger payment communication |
| Renewal approaching | Start renewal journey |
| Customer inactive | Start re-engagement campaign |
| Transaction completed | Trigger post-transaction communication |
- Timely engagement
- Communicate at the moment the message is most relevant.
- Reduced manual intervention
- Customer actions trigger predefined journeys on their own.
- Improved conversion
- Follow up with customers at important decision points.
- Always-on marketing
- Journeys that operate continuously based on behaviour.
Lead & engagement scoring
Know which customers are ready for the next conversation.
Not every customer engages with your brand in the same way. Pixel Taar assigns scores based on customer engagement and actions, helping marketing and sales teams identify customers showing higher intent. As customers interact with campaigns, their engagement score evolves.
- Email opened+2
- WhatsApp read+3
- CTA clicked+5
- Website visited+7
- Form started+10
- Application submitted+20
Use the score to
- Identify highly engaged customers
- Prioritize leads
- Create high-intent audiences
- Trigger automated journeys
- Route qualified leads to sales
- Assign customers to Relationship Managers
- Create different communication strategies by engagement level
- Identify intent
- Prioritize opportunities
- Improve follow-up
Instead of treating every lead equally, focus marketing and sales effort where customer intent is strongest.
Customer data & audience management
Connect your data. Build your audience. Activate your campaign.
Pixel Taar enables organizations to connect existing customer databases and business systems through APIs, webhooks and data uploads — so marketing teams can create targeted audiences without repeatedly managing disconnected campaign lists.
- CRM
- Website
- Mobile app
- Customer database
- Business applications
- APIs & webhooks
- Audience
- Campaign
- Automation
- Engagement
Create targeted audiences
Build customer segments using any combination of:
- Customer profile
- Customer lifecycle stage
- Location
- Transaction information
- Product ownership
- Previous campaign engagement
- Lead / engagement score
- Preferred channel
- Consent status
- Custom business attributes
From customer data to marketing action
- 01
Connect
Bring customer information in from existing systems.
- 02
Segment
Create audiences based on attributes and behaviour.
- 03
Activate
Use those audiences directly inside campaigns.
- 04
Automate
Trigger communication when customers meet conditions.
- 05
Measure
Track how different audiences respond to campaigns.
- 06
Refine
Feed results back into the next segment and journey.
Dynamic audiences
Customer audiences evolve automatically as customer data changes. When a customer meets predefined conditions they can enter an audience, become eligible for a campaign and enter an automated journey — and when they no longer meet the criteria, they exit automatically.
- Enter audience
- Become campaign-eligible
- Enter automated journey
Worked example
Location = Delhi NCR AND Product = Savings Account AND No Fixed Deposit AND Engagement Score > 50Create audience Launch cross-sell campaign
Your customer data shouldn't just sit in a database.
- Better targeting
- Reach customers on relevant attributes instead of broad databases.
- Less manual data handling
- Reduce repeated campaign-list preparation and uploads.
- Real-time activation
- Turn changing customer data into marketing action.
- Better personalization
- Use connected attributes to make communication relevant.
- Smarter automation
- Connect customer data directly with campaign journeys.
Consent, preference & campaign governance
Customer trust and organizational control — built into communication.
Effective marketing isn't only about reaching more customers. It is also about communicating responsibly and maintaining control over what gets sent.
Consent & preference management
Maintain customer communication preferences across every channel:
- SMS consent
- Email consent
- WhatsApp consent
- Preferred channels
- Preferred language
- Consent source & timestamp
- Promotional preferences
- Opt-in / opt-out status
Campaigns apply the applicable consent and preference rules before communication is initiated.
Campaign governance & approval workflows
Create structured workflows for enterprise marketing teams.
- Campaign creator
- Marketing reviewer
- Compliance / checker
- Approver
- Scheduled campaign
Marketing agility without compromising control.
Create faster, more structured campaign operations while maintaining organizational oversight and accountability.
Governance capabilities
- Maker-checker
- Campaign approvals
- Role-based access
- User permissions
- Template approvals
- Campaign comments
- Version history
- Audit trails
Campaign analytics & reporting
Know what happened after you clicked “Send”.
Pixel Taar provides campaign visibility across channels, audiences and customer journeys. Understand which campaigns are working, which channels generate better engagement, and where customers drop out of the journey — then use those insights to improve the next campaign.
- Targeted
- Sent
- Delivered
- Read / Opened
- Clicked
- Responded
- Converted
Key metrics
- Delivery rate
- Open / read rate
- Click-through rate
- Response rate
- Conversion rate
- Campaign engagement
- Journey performance
- Channel performance
Analyze performance by
- Campaign
- Channel
- Audience
- Geography
- Time period
- Campaign type
- Customer segment
- Journey
Don't just send. Learn. Optimize. Grow.
From customer communication to marketing automation
One platform for the complete communication lifecycle.
Pixel Taar brings eight critical capabilities together to help organizations create more connected, controlled and measurable customer engagement.
Omnichannel communication
Engage customers across SMS, Email, WhatsApp and RCS.
Customer journey automation
Create automated, multi-step customer journeys.
Event-based automation
Trigger communication from customer actions and business events.
Lead & engagement scoring
Identify and prioritize customers by engagement and intent.
Campaign scheduling & management
Plan, schedule and manage campaigns centrally.
Consent & preference management
Respect customer communication choices across channels.
Governance & approvals
Introduce structured approvals, permissions and accountability.
Analytics & reporting
Measure engagement and understand campaign performance.
Why Pixel Taar
Connect. Automate. Engage. Measure.
Transform disconnected customer communication into connected marketing journeys. Ready to see Pixel Taar on your own customer journeys?
Request a walkthrough with the Pixel Taar teamOne connected system